Marketing the Irresistible Offa; Promoting Walking and Distinctiveness A Walking With Offa Business Workshop

23rd February 2015

Marketing the Irresistible Offa; Promoting Walking and Distinctiveness

A Walking With Offa Business Workshop 

The Walking with Offa programme would like to invite you to a Business Workshop on 3rd March at the Offa’s Dyke Centre/ Knighton Visitor Centre from 10.30am to 3.30pm.


The workshop is aimed at businesses which want to promote walking more strongly as part of their offer to visitors. It will highlight the benefits of promoting walking and sense of place for participants’ own businesses and local communities and will give practical information and tips on improving facilities, information and marketing.


The workshop will cover:

  • Walking in Offa’s Countryside – what’s so special?
  • Offa’s Dyke and Glyndwr’s Way, the local walking product
  • The walking market, walker types and what they’re looking for
  • Providing for walkers – practical tips on facilities and services
  • Walkers schemes and events
  • Information sources on walking – maps, websites, books, leaflets, apps etc.
  • Recommending walks for different visitor types and interests
  • Planning local walks and walks from your own business
  • Linking walks to public transport and local pubs, cafes, shops and attractions
  • Promoting walks in your own marketing
  • Developing a walking offer online, walking breaks and ideas for packaging
  • Ideas for action – individual and collective
  • Useful information and contacts


Examples of locations and businesses which have benefitted from targeting the walking market will be used throughout. The workshop includes input from local Walking With Offa partners and walking contacts.  It will also include detail of the Glyndwr’s Way project, that is currently underway in Mid and North Powys, demonstrating how both projects provide complementary opportunities for walking in the area. This is the ideal opportunity to take advantage of an ever growing and increasingly valuable market for the Welsh-English Borderlands.


The workshop is funded through the Wales P4G programme. It will be delivered by Alison Caffyn, an experienced tourism consultant specialising in sustainable tourism development. She has 25 years experience in tourism working in a range of rural areas around the UK and has facilitated many workshops with tourism businesses in areas such as Shropshire, the Wye Valley and the Brecon Beacons.

Please contact Lucinda James via email at  to book your place.  A light lunch will be provided, if you have any dietary requirements please let me know?  We look forward to seeing you there.

Best wishes

Rob Dingle, Offa's Dyke Path National Trail Officer


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